Mission Statement Display: Signage To Promote Your Purpose December 13, 2024 Business Signs A company’s mission statement is a way to communicate with the general public about what your company and the representatives of the company stand for. It broadcasts your purpose and provides brand recognition. As such, it’s something you want the world to see front and center. Your mission statement display needs to be one of the first things anyone walking into your office should see. It should be as stylish and memorable as you and your company. Luckily, it’s not a hard thing to do, especially now that we’re here to help. Benefits of displaying your mission statement After getting your business sign mounted, the next thing you should put up is your mission statement. As a company, you’ve already developed a set of values that align with the goals you’re aiming to achieve. By displaying your mission statement, on top of showcasing these values, you are: Communicating with the public Humanizing the company Reinforcing company values Maintaining focus and consistency Boosting confidence and morale Improving customer perception Cultivating company culture Creating brand recognition Adding a creative touch to your office How to display your mission statement Your mission statement may be published online, but that isn’t enough. By keeping it online, you end up inadvertently hiding your values. Instead, you should metaphorically shout them out to everyone who walks into your office or building by having a display dedicated to your mission statement. There are several design ideas for your mission statement display that can emphasize your company’s vision, such as: A wall graphic Acrylic wall sign Digital wall sign Bronze or brass plaques Glass sign Commissioned art piece Custom framed piece Engraved clock Mission statement plaques are commonly used for many offices. They’re easy to make and incredibly stylish. 4 tips for designing an effective mission statement display Displaying your mission statement is an important part of cultivating a trusting brand. Doing so tastefully and fashionably is equally important as it shows how much care you put into your company’s values. Here are a few tips that can help elevate your mission statement design. Keep it simple and clear. Use strong visuals. Make it memorable and fashionable. Choose the best font for legibility and design. No matter what you decide to go with, a memorable design can only help others see what you want them to see. Display your mission statement with style Your mission statement signage expresses your business’s values, and it’s something you want the world to see. Don’t let it hide behind a digital wall that can be overlooked. You should celebrate the values you and your company have cultivated. We’ll send a quote after you email us a copy of your mission or vision statement and we can help develop a sign project that will inspire and engage your employees and visitors to your location. FAQ Displaying your mission statement can seem stressful, with all things considered, but we’re here to help. We’ve compiled your most pressing questions about your mission statements. What is a mission statement? Every company has a vision of what they are going to do. The mission statement is a way to show your employees, clients, and the general public how you plan to achieve that vision. Your mission statement should capture the passion behind your brand and emphasize the values everyone in the company holds dear. It’s a short, powerful summary that identifies the principles that drive your brand or business and often speaks to both the company’s goals and reason for existence. Some mission statements — like LinkedIn, for example — speak directly to their purpose: “Connect the world’s professionals to make them more productive and successful.” Others expand on the vision, drive, and corporate aspects that contribute to success, much like Disney’s mission does: “Entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.” How do you write a mission statement? You’ll want to write your mission statement only after you’ve arrived at the most simple, straightforward way of expressing exactly what your company does and why. Ask yourself some open-ended questions while writing your mission statement, including: What value does our company offer? What do we do, and why do we do it? What makes our customers the best? What makes our employees the best? Use these questions as a jumping-off point to figure out how to put your principles into easily digestible words. Mission statements can and should be used as the basis for all company branding and marketing efforts. When drafting a mission statement, use language that’s compatible with the website, signage, clothing, promotional products, and any other applications.