No joke – Impact! Signs installed eye-catching lobby signs this month at Chicago’s legendary Second City comedy theatre.
In a related article, a critic who recently visited the attraction used terms like “edgy and sharp,” and we immediately assumed he was talking about our metal signage. Turns out, he was referring to the talent.
But that’s fine with us, because Impact! Signs is honored to have been chosen by The Second City to provide the stainless steel signs in time to celebrate the theatre’s 50th anniversary. We’re guessing they’re planning to be around another 50 years, because our metal signs are designed to last practically forever.
We need to put this story into perspective in order for you to truly appreciate the magnitude of creating lobby signage for such a renowned client. The Second City folks are no strangers to excellence. They have produced some of TV’s most notable comedians … John Belushi, Dan Aykroyd, John Candy, Gilda Radner, Catherine O’Hara, Martin Short, Steve Carell, and the
list goes on. The process for choosing a company to manufacture their interior identity had to be treated with careful consideration. When we met with the staff there, the discovery process enabled them to see several samples of projects we had completed to date. It didn’t take long to demonstrate our attention to quality and detail. And in the end, the folks there truly loved the finished product. In fact, they were so impressed, they ordered a metal logo sign for their Los Angeles office, too! Second City also has an office in Toronto, so we’re looking forward to crossing the border soon!
The next time you find yourself strolling down a sidewalk in the vicinity of Wells St. and
North Ave. in Chicago, stop in to The Second City for a laugh (we mean to see a comedy
performance … our lobby signage isn’t nearly as funny). But be sure to give the signs a
look while you’re there.