Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and...
Read MoreOne of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas. When it comes to practical solutions for...
Read MoreCompliance is something that almost all businesses are familiar with, particularly when it comes to accessibility. A few of the best ways that businesses can fulfill the requirements of the Americans with Disabilities Act (ADA) are by using clear and visible signs, having accessible entryways, and keeping websites ADA compliant. Here are several ways to...
Read MoreWhen a business is forced to segment an advertising or branding budget between physical and digital media, it might feel tempting to divert a majority of the budget toward digital signage and ad space, but make no mistake; physical branding is — and always will be — an absolute cornerstone for a successful business. The...
Read MoreLosing a loved one is often extremely difficult for friends and family members to process mentally, physically, and emotionally. It’s not uncommon for people to want to find new, meaningful ways to honor their loved ones and heroes to help keep their memory alive. There are countless ways to memorialize someone and you can use...
Read MoreYour mission statement should capture the passion behind your brand, no matter the company. A short, powerful summary that identifies the values that drive your brand or business, it often speaks to both the company’s goals and reason for existence. Some mission statements — like the one that the business social networking website LinkedIn maintains...
Read MoreThere are many reasons why buildings can be dedicated to individuals, and a building dedication can be a special thing for both the recipient and the dedicator alike. Carnegie Hall is an example of a building dedication. The music hall was dedicated to Andrew Carnegie because of his contributions to its construction. Another example is...
Read MoreBased on current trends, some reports estimate that almost 90% of light sources will be LED (light-emitting diode) by 2030. This increase is due to many different benefits, all of which businesses would be wise to consider in the interest of cost-efficiency, sustainability, accessibility, and more. In addition to general overhead lighting, businesses may use...
Read MoreAmerican culture embraces honoring and recognizing veterans, the wars they fought in, and their service contributions. Veterans make significant sacrifices to protect our country, and commemorative practices are a good method for recognizing those efforts. Some commemorations are large, formal, and nationally recognized while others are smaller and tucked away. There are a number of...
Read MoreMany who visit Amphenol Aerospace’s updated manufacturing facility in Sydney, New York are bound to be greeted with this conference room dedication plaque honoring Rick Aiken, namesake of The Rick Aiken Conference Room. We are honored to have made that possible. The etched stainless steel plaque we created for Amphenol Aerospace features a full color...
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