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Harnessing the Power of Visual Communication for Your Organization

Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design  — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and...

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How Signage and Wayfinding Influences Traveling

May 6, 2021 Exterior Signs

One of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas.  When it comes to practical solutions for...

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Cretors and Company Unveils Retro Sign

Any company that makes snack and popcorn machines knows that a lot of their audience associates them with a certain time period. Even young people who have no idea the early 1900s even existed knows what vending machines “feel” like. Luckily, Cretors & Company don’t have to fake this nostalgia. The company has been around...

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Johnson Law Office Signage – Chicago, IL

When Chicago based firm Johnson Law contacted us about making their new signs, we knew we had a special challenge ahead of us. The law firm has a unique branding that conveys wisdom as well as youthful vigor – combining old and new school mentality and practices. We knew their corporate law office signs had...

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