Harnessing the Power of Visual Communication for Your Organization May 6, 2021 Dimensional Sign Letters Exterior Signs Office Lobby Signs Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and... Read More
How Signage and Wayfinding Influences Traveling May 6, 2021 Exterior Signs One of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas. When it comes to practical solutions for... Read More
Is Physical Branding Still Important for Your Business? April 29, 2021 Exterior Signs Office Lobby Signs When a business is forced to segment an advertising or branding budget between physical and digital media, it might feel tempting to divert a majority of the budget toward digital signage and ad space, but make no mistake; physical branding is — and always will be — an absolute cornerstone for a successful business. The... Read More
Cretors and Company Unveils Retro Sign June 24, 2014 Exterior Signs Office Lobby Signs Any company that makes snack and popcorn machines knows that a lot of their audience associates them with a certain time period. Even young people who have no idea the early 1900s even existed knows what vending machines “feel” like. Luckily, Cretors & Company don’t have to fake this nostalgia. The company has been around... Read More
Johnson Law Office Signage – Chicago, IL December 19, 2013 Exterior Signs Office Lobby Signs When Chicago based firm Johnson Law contacted us about making their new signs, we knew we had a special challenge ahead of us. The law firm has a unique branding that conveys wisdom as well as youthful vigor – combining old and new school mentality and practices. We knew their corporate law office signs had... Read More