Corporate Signage and Branding – Stratford Fidelity, Minneapolis

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Stratford Fidelity, an executive and physician benefit solutions provider, recently adorned its
walls with the ultimate in informational corporate signage.

The company, known for its industry dominance serving top-tier executives, would settle for
nothing but state-of-the-art office signage to carry various messages throughout its Minneapolis,
Minn. campus. Enter graphics visionary Hans Design and innovative signage manufacturers
Impact! Signs.

When Impact! considered the long-term appeal of the marketing signs, its designers chose to
incorporate the durable timelessness of acrylic and aluminum. Hans Design’s full-color graphics
were reverse laminated to the back of acrylic panels, then secured to the walls either
with round aluminum offsets or, in some cases, top and bottom rails.

One of the several-foot-wide panels serves an ingenious function. Rather than place a typical
white dry erase board in Stratford Fidelity’s distinguished board room, Hans Design came up
with a custom dry erase board that overlays a black-and-white map of the country with Stratford
Fidelity’s offices marked. Another panoramic display incorporates two sheets of glass that
sandwich an inspired arrangement of the company’s marketing brochures, turning corporate
literature into eye-capturing art.

Hans Design Art Director Brianne Hans feels confident her company’s work fell into good
hands. “Branding signage for corporate office environments requires the right combination
of design and implementation. We choose Impact! Signs to partner with us on these projects
because they deliver creativity, confidence and fast turnaround every time.”