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Harnessing the Power of Visual Communication for Your Organization

May 6, 2021 Resources

Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design  — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and...

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How Signage and Wayfinding Influences Traveling

May 6, 2021 Resources

One of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas.  When it comes to practical solutions for...

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McKissack and McKissack Relocates

June 2, 2014 Office Lobby Signs

It’s safe to say that architecture, construction, and engineering are predominantly male-dominated industries. So when there’s not only a woman owned organization but also a minority owned organization that specializes in all these fields, they’re going to stand out. It’s even cooler when they’re taking over these industries and making them their own! McKissack &...

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Univision Chicago Rebrands

May 20, 2014 Office Lobby Signs

Sometimes all a company needs is a brand new look, and nowhere is that more evident than the world of television. In an industry so dominated by appearances, coming out with a brand new “you” can help you stay relevant in the eyes of your viewers. Chicago-based Spanish language network Univision knew this when they...

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UIC Department of Opthalmology Department Chairs Plaques

March 26, 2014 Plaques

Many schools, especially colleges and universities, show off their history when they’re able. It resonates with new students and alumni alike knowing that the school they attend or attended is rich with knowledge and tradition. Seeing this tradition and history every day also gives them a sense of pride knowing they’re part of a storied...

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A Case Study of the Ryan Specialty Group Relocation

Relocating is always an exciting time. Even if you completely adored the old location, there’s just something about coming out with a brand new face of a company that’s exhilarating. It’s a time for new beginnings, new paths, and possibly new customers and clients. Recently, Ryan Specialty Group, a Chicago based organization devoted exclusively to...

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Johnson Law Office Signage – Chicago, IL

When Chicago based firm Johnson Law contacted us about making their new signs, we knew we had a special challenge ahead of us. The law firm has a unique branding that conveys wisdom as well as youthful vigor – combining old and new school mentality and practices. We knew their corporate law office signs had...

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