Best Practices for Creating Eye-Catching Restaurant Signage October 14, 2024 Business Signs Your exterior sign is often what customers see first, and if it is well designed, it can catch people’s attention and draw them in. Today, there are lots of options for creating impressive restaurant signs. High-quality materials and modern technologies like backlit letters and LED displays can make your signage more impactful. In this guide,... Read More
The Art of Backlit Brilliance: Reverse Channel Letters September 19, 2024 Backlit From the neon-lit streets of 1960s Las Vegas to today’s sleek urban landscapes, signage has always been the silent storyteller of business. But now, when attention spans are shorter than ever, how do you make your brand truly stand out? That’s where reverse channel letters come in. And trust us, these aren’t anything like your... Read More
Key Features of Halo Lit Signage for Impactful Branding June 13, 2024 Backlit Exterior Signs Office Lobby Signs What are halo lit signs? Halo lit signs, also known as backlit signs, are a type of signage that creates a unique “halo” effect around text or a logo. This effect is achieved by inserting LED modules inside a hollow fabricated letter, illuminating the wall or mounting surface behind the letters or logo. The result... Read More
Standout Business Signs: Ideas and Inspirations June 6, 2024 Exterior Signs Office Lobby Signs Why are unique signs important? Well, think about it this way: what’s the first thing you notice when you pass by a store? Yep, you guessed it – the sign! A good sign can tell you a lot about a business. It can show you what they sell, what they stand for, and even what... Read More
Harnessing the Power of Visual Communication for Your Organization May 6, 2021 Resources Visual communication refers to the use of visual elements to express a message, convey an idea, or improve understanding to a specific audience. It lies somewhere between graphic design — which is primarily focused on the creation of visual content — and communication design — which is concerned with the strategic development of messaging and... Read More
How Signage and Wayfinding Influences Traveling May 6, 2021 Resources One of the first things a person should do in unfamiliar territory is to look around for a sign to help orient themselves. Many cities use a type of signage called “wayfinding” to help people — specifically travelers and tourists — familiarize themselves and navigate through foreign areas. When it comes to practical solutions for... Read More
National Council of Nonprofits Adds Multiple Signs to Office July 3, 2014 Office Lobby Signs In today’s world everyone needs to pay attention to branding and how their brand is presented to the world. Not just celebrities and businesses either; if you’re in the public eye, you have to take care on how you’re seen. Everything about what you show to your community and the world at large must be... Read More
McKissack and McKissack Relocates June 2, 2014 Office Lobby Signs It’s safe to say that architecture, construction, and engineering are predominantly male-dominated industries. So when there’s not only a woman owned organization but also a minority owned organization that specializes in all these fields, they’re going to stand out. It’s even cooler when they’re taking over these industries and making them their own! McKissack &... Read More
Univision Chicago Rebrands May 20, 2014 Office Lobby Signs Sometimes all a company needs is a brand new look, and nowhere is that more evident than the world of television. In an industry so dominated by appearances, coming out with a brand new “you” can help you stay relevant in the eyes of your viewers. Chicago-based Spanish language network Univision knew this when they... Read More
Crealta Pharmaceutical’s New Office Reception Sign May 1, 2014 Dimensional Sign Letters Office Lobby Signs When customers come into your business, you want to convey a message. That message could be professionalism, creativity, assurance, or any other number of feelings you wish to invoke. If you’re not actively creating the message, your customers and clients could be receiving one anyway. One of the quickest and easiest ways to convey such... Read More